You’ll need to fork out for delivery, but the device itself won’t cost you a penny. Spotify is looking to make money by giving away free hardware.
The weird thing is that the Car Thing is free. You’ll then be able to control what’s on your Car Thing with your voice or the physical dial on the front, along with the generously sized touchscreen. To play some tunes, you just have to say “Hey Spotify” followed by the track or playlist you’re after. Not everyone has Android Auto or Apple Car Play or even a young enough car for such technology, making a retrofit gadget like this a very popular idea. This new Car Thing is very much shifting focus towards generating revenue from hardware units.Ĭar Thing lets you play music from your Spotify Premium account while driving without the need to take out your phone. The difference is that the original was to learn from users. The original gadget was designed to be a voice-controlled in-car music control, much like the latest iteration is. The idea of the Spotify Car Thing has actually been around for a few years. It’s actually free, but unfortunately, not available in Ireland. Spotify, a service, is moving into hardware with the Car Thing. Apple, a hardware company, is making money by moving into software, or services. Well, they take a leaf out of Apple’s book.
It’s not a bad place to be for the platform, but how do they continue to grow and make more money without losing subscribers. Most recent data shows that they sit in second place to Apple Music. Spotify enjoyed the lions-share of the music streaming market for many years.
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